Brand Activation
Expanded footprint, sampling, and interactive guest engagement.
Founding Partnerships Now Open
Move Birmingham With Us.
Wheel Jam BHM is building a new Birmingham tradition centered on movement, purpose, wellness, culture, and community. Founding partners have the opportunity to help shape the inaugural experience while gaining meaningful brand visibility, activation opportunities, employee engagement, and community-impact alignment.
Partnership levels
Choose your level.
Standard partnership levels do not include event-wide naming rights or exclusivity. Major corporate naming rights, venue underwriting, category exclusivity, and negotiated agreements are handled separately and require approval from Big Impact Alliance.
Custom & in-kind partnerships
Products, services, venues, media, transportation, and other in-kind support are welcome. Tell us what you have in mind and we'll build a custom partnership.
Build your impact
Every Partnership Can Become More Valuable.
Partners may add available opportunities from the Impact Menu. Add-ons expand the relationship but do not change the sponsor’s official partnership title.
Employee Engagement
Corporate teams, volunteer opportunities, and staff participation.
Hospitality
VIP/partner hospitality, guest credentials, and approved viewing opportunities.
Community Impact
Youth/family support, skater support, wellness resources, and volunteer support.
Event Infrastructure
Hydration, signage, mobility, sanitation, safety, production, or hospitality.
Custom Opportunity
A mutually developed asset that fits the brand and does not conflict with existing exclusivity.
Partner value
Why Wheel Jam BHM?
Community
A reason for neighborhoods, families, companies, schools, and organizations to gather together.
Movement
A highly participatory event centered on skating, recreation, and active fun.
Culture
Music, local talent, food, marketplace activity, and Birmingham identity woven into the day.
Visibility
A highly visible public experience connecting residents, partners, and visitors.
Purpose
Skate for Purpose connects participation to causes, people, and community impact.
Growth
A Birmingham-first property designed to mature into a recognizable annual tradition.
Event scale
Up to 3,500 People. One Shared Experience.
Working attendance planning target only. Final capacity is subject to venue, route, public-safety plan, and agency approvals.
6+
Core Experience Areas
1
Citywide Purpose Movement
1
Major Live Showcase
Get started
Sponsor Interest
Share a few details and our partnerships team will follow up with the full sponsorship packet and available opportunities.
Download Full Sponsorship PacketImportant sponsorship terms
- Final benefits, category rights, exclusivity, activation details, and deliverables are confirmed in each executed partner agreement.
- Add-ons deepen the partnership but do not elevate the official partnership title.
- Naming Rights is one exclusive opportunity.
- Conflicting category exclusivity will not be sold.
- Exclusive assets are only secured by executed agreement.
No impressions, media value, or audience guarantees are offered or implied.